MAGNUM IMMERSIVE SPACE
SHANGHAI 2021
In 2021, MAGNUM launched a new Ruby flavor for China market. For the event, we created an immersive space, with invective installation and immersive music. The guests are introduced to a dreaming world like a wonderland, full of bizarre objects, shiny colors, fragrances, and magic sounds.
DREAMLAND Room 1
From the first room, the visitor is directly launched into a fantastic dimension. Like Alice in Wonderland, small objects become huge, colors are shiny and bright and everything seems to come to life.
The sound is designed to create a floating atmosphere like a magic forest with many mystic elements living inside, to be sure to add the proper degree of immersion.
PLEASURE DREAMER Room 2
Continuing to walk in this mysterious land, the atmosphere becomes more mysterious. Ancient characters and lights are dancing around to create phrases and poems to guide the visitor meanwhile many legendary small creatures flying around.
MAGIC ROOM Room 3
Here is where all the magic happens, the visitor finds himself in an interactive room, the sound is inspired by wonderland, and the atmosphere is still magic and playful. The sound of the first bite “crack!” jumps around, alive like a living melody.
Music Composer / Sound Design: Eugenio Altieri
Creative Direction: CUUNION
