PEPSI ON LINE CAMPAING
Pepsi x Sh fashion weekAltieri
00:00 / 00:33
SHANGHAI 2017
in 2017 PEPSI was one of the sponsors of Shanghai Fashion Week. For the event, create an online campaign via Wechat, the famous Chinese Social media, called “LIVE FOR NOW” to empathize to live the moment and despise all the life “glitches”
For the campaign, we designed a limited edition can full black with glitches, a concept video, and a custom soundtrack.
Creative Direction: Pepsi Design Team
Music Production and Sound Design: Eugenio Altieri