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ADIDAS LAUNCING EVENT

Adidas x JuventusAltieri
00:00 / 01:24

SHANGHAI 2019

SHANGHAI 2019

SHANGHAI 2019

Adidas sponsored Juventus F.C. and our team created the event to celebrate the launch of the new t-shirt design, held in Shanghai.

The event featured a dynamic video mapping installation that adorned a massive white t-shirt in real-time. Traditional Chinese drummers opened the show, followed by an electrifying performance by renowned electronic artists. 

The entire Juventus team, including the legendary Cristiano Ronaldo, graced the event with their presence, making it an unforgettable experience for all who attended.

Creative DirectionMusic

Production and Sound Design

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